– Build Awareness of a Nonprofit’s Wonderful Work

Solutions for Change directly addresses the causes of poverty and homelessness by empowering people with the resources and skills to permanently change their lives. In collaboration with the local community, Solutions for Change has transformed the lives of more than 1,000 families and 2,500 children in the San Diego area. It asked our team to develop a social media campaign to create awareness about the organization’s services and increase followers and clicks to the website.

Summary

Husky Communications had the task of providing a stronger social media presence for Solutions for Change to increase awareness, website clicks, and page followers. We created a strategic communications plan focused on these goals and other new content that included a fact sheet, expanded media relations, SEO ideas, and a testimonials quote sheet.

Deliverables

Strategic communications plan with background research

Social media content presentation

Results

In just a few weeks, we were able to add some two dozen new followers to the Solutions for Change Facebook and Instagram accounts, plus generate more than a 1,000 clicks from the Facebook page to the website.

Students’ Testimonials

“Our responsibility was to take the unmolded clay of their story and create powerful content that could carry their message. We were able to fill a gap between the excellent work they were doing and what could get to their audience.”

Benjamin George

“We developed a 6-week work plan and a 3-week content calendar complete with captions, customer-designed graphics, relevant links, and creator tags. This [work] provided crucial hands-on experience pertaining to the management of a client’s social channels.”

Sienna Ryan