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Four Ways to Promote Your Event When No One Has Heard of You

by Rebekah | Oct 12, 2022 | Digital Communications, Nonprofit Marketing, Public Relations, Small Business Marketing

When I joined the Husky Communications digital agency last fall, our client was a faculty-led initiative, the Northeastern Lab for Inclusive Entrepreneurship, which had just received funding from the university’s Office of Diversity, Equity, and Inclusion (ODEI) to...

Becoming a Thought Leader on Social Media: A Profile of Bob Cargill

by Suqi | Sep 30, 2022 | Digital Communications, Public Relations

Being a thought leader means establishing your brand as an expert within your field and setting the stage for other people to come to you first when seeking information. The first time I met Bob Cargill in my class, this was exactly the kind of person I would consider...

Why Meme Marketing is not the future: ‘There might never be Morbin Time’

by Liping | Jul 8, 2022 | Digital Communications, Nonprofit Marketing, Public Relations

Social media is synonymous with public relations, and one of the leading currencies of that protean landscape is memes. Memes can buttress a campaign, do the heavy lifting of spreading awareness, but also overwhelm a communication and minimize its impact. If you’ve...

An Afternoon Chat with Pam Fultz: The PR Guru (Part 2)

by sunyuch | May 26, 2022 | Digital Communications, Public Relations

Welcome to part 2 of our interview with Pam Fultz. This Northeastern alumni has worked across the field of public relations from journalism to education to community relations management, from the Midwest to the Southeast. She met with us in February of this year to...

An Afternoon Chat with Pam Fultz: The PR Guru (Part 1)

by sunyuch | May 26, 2022 | Digital Communications, Public Relations

Northeastern alumni Pam Fultz has worked across the field of public relations from journalism to education to community relations management, from the Midwest to the Southeast. She met with us in February of this year to discuss her career, her education, and the...

Digital Marketing Tips for Small Businesses in 2023

by Zi | May 19, 2022 | Digital Communications, Nonprofit Marketing, Small Business Marketing

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