Husky Media Lab

Gain Real-World Experience in

PR & Digital Marketing

Work Like a Pro,

While You’re Still a Student

Students in our Corporate and Organizational Communication and Digital Media master’s programs and our BS in Digital Communication & Media have the opportunity to address real-world challenges as members of our digital agency, Husky Media Lab.
Join Us

Our Difference

As part of Husky Media Lab, you’ll:

  • Turn theory into practice
  • Base recommendations on data, not gut feel
  • Create and run communications campaigns
  • Build strong client relationships
  • Work with teammates with different skill sets
  • Gain exposure to media relations, blogging, branding, content development, SEO, social media, and website development
group of students speaking at a table

Master’s students in the Corporate and Organizational Communication program can participate in our Husky Media Lab for the perfect blend of PR theory and practice

Course Sequence 

Our curriculum includes a sequence of four courses. You may enroll in any course that interests you most, but in order to enhance your experience we suggest taking courses from start to finish and enjoying your time as an Account Executive at Husky Media Lab!

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PBR 6710

Public Relations Research

You’ll start with a research course that teaches you how to create evidence-based business strategies. Together with your classmates, you’ll explore the role of research in developing effective PR programs—and you’ll even conduct research for a real-world PR client.

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PBR 6135

Public Relations Strategy and Planning

The strategy and planning course examines the role and responsibilities of PR professionals in promoting brand identity and organizational reputation as a key element in support of an organization’s business strategy. This course will offer you and your team an opportunity to develop a strategy for your assigned client which can serve as your signature portfolio piece.
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PBR 6130
Public Relations Content Development
The third course uses the research and strategy from the previous two courses to start developing real-world content for the client. You will learn to conceptualize and generate communications content in support of brand awareness and key organizational objectives.
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PBR 6140
Advanced Public Relations Content
This final course will bring all prior experiences together to give you the opportunity to broaden and deepen your knowledge of different types of PR content. It will aim to further strengthen your understanding of the art of storytelling, and examine how to conduct content testing prior to a campaign launch.

Our Work

Curious about what a day in the life of the program is like? Check out our case studies featuring project to learn more:

banner showing samples of social media posts and blog posts

BATL: Establishing the Brand

The Biopharmaceutical Analysis Training Laboratory has strong technical credentials to assist drug regulatory agencies worldwide. BATL turned to us for brand messaging to reach key audiences.(I need space. I need space. I need space. I need space. )

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banner showing samples of social media posts and photos of a Zoom meeting

NEURON: Expanding Existing Communications

Neuron engaged us to find new ways to build awareness of the firm’s unique UX design capabilities. We responded with an integrated social media program and new media relations outreach.

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Frequently Asked Questions

What is Husky Media Lab?

Husky Media Lab is a student-run digital communications agency that is integrated with the M.S. in Corporate and Organizational Communications and M.P.S in Digital Media programs at Northeastern University. We provide selected clients, primarily mission-driven organizations, with marketing and communications consulting services.

Who are the clients of the agency?

Husky Media Lab’s clients are leading organizations in the nonprofit, social enterprise, and corporate sectors. They can range from global organizations to emerging companies; however, they are united in having a strong mission and needing thoughtful consultation to bring their ideas to a wider audience.

To learn more about our past clients, read our case studies.

How does the agency work?

Students choose to join the agency to combine their coursework with real-world application of what they are learning. The students play the role of employees in the agency, working directly with clients to develop an integrated marketing communications campaign closely aligned with the clients’ strategic goals. They will also use leading-edge marketing communications technologies, including HubSpot, and will be strongly supported in earning HubSpot certifications.

How does being a part of Husky Media Lab benefit students?

Husky Media Lab brings experiential learning to the next level for students who are interested in working in public relations, marketing or digital media by providing them with real-world experience. Being a part of Husky Media Lab not only helps students gain practical job skills, it provides professional work samples to share with potential employers.

What is it like being a member of the agency and a student in the program?

Being a member of Husky Media Lab is similar to working in a digital media agency. Students will combine relevant coursework with working hands-on in strategic roles within the agency. They work closely with faculty mentors, meet with clients, and create marketing campaigns that are deployed in the real world. Students collaborate with peers around the globe, as well as build strong relationships with their clients.

Students have this to say about the Husky Media Lab experience:

“It’s a great experience if you are trying to get into not just PR but communications or marketing. There’s a lot of interchangeable skills you’ll learn.”  -Paul B. , Class of 2021

“I really enjoy the different dynamics of working as a team. The experience is really challenging but very rewarding at the same time.” – Talha K. , Class of 2020

Read this first-hand account by Jim Cooney — click here.

Are there any prerequisites for enrolling to Husky Media Lab?

Students enrolled in specific Public Relations and Digital Media courses automatically become members of the agency.

How can I apply to the program?

Request information by clicking here.

How can I get more information?

Current students in the College of Professional Studies should consult with their academic advisor. If you are a prospective student, you can also call us at (617) 373-2400 or email us at cpsadmissions@northeastern.edu