Advancing Accessibility with Robotics
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Summary
Tatum Robotics, a Boston-based company focused on supporting the DeafBlind community through innovative technology, partnered with Northeastern University PR students Rachel San Giacomo and Kristin Chan for their capstone project. The goal? To help build brand awareness and promote the groundbreaking T1 Robotic Hand, a device that enables DeafBlind individuals to communicate independently through tactile signing.
The student research team is assisting in editing web content, implementing a content management platform, building out an editorial calendar, and extracting data from web analytics. These efforts will help build brand awareness to meet the client’s objectives to launch the T1 in 2024.
Deliverables
Rachel San Giacomo and Kristin Chan provided key contributions to Tatum Robotics’ marketing and communication strategy, including:
Developing a comprehensive social media plan: Implementing the social media management tool Buffer to streamline and enhance content delivery across platforms, and build a sustainable content calendar.
Creating one-pagers: Developing essential resources for Tatum, including Braille versions of these materials to enhance accessibility for DeafBlind users.
Improving website analytics and SEO: Conducting thorough research on Tatum’s website performance and making actionable recommendations to enhance user engagement and accessibility.
Client Testimonial
“We at Tatum Robotics are incredibly thankful for the amazing help we received from the Northeastern University PR students during their capstone project. They did a fantastic job creating one-pagers, developing a strong social media and press strategy, and coming up with plans to help us reach more people. Their efforts have really boosted our ability to connect with and support the DeafBlind community.”
Student Testimonial
“Working with Tatum Robotics was an incredibly enriching experience. Having the chance to work with a real client doing such amazing work in the DeafBlind community was a truly special opportunity.”
“Tatum Robotics challenged me to think outside the box to help meet their business objectives. Seeing our recommendations actually implemented was the most rewarding part of the experience.”