Dec 17, 2025
Visual Storytelling

The Power of Visual Storytelling: How Films Communicate Emotions

Have you ever wondered what makes a film truly great? How does one scene move us to tears. What is the way to make people “feel”? Having a compelling story is essential but there are A LOT more to consider behind the scenes.

By Yu-Chun (Tiffany) Kuo

What is the best way to spend your weekend? Walking your dog? Playing pickleball with friends? Curling up at home with a good film. Or maybe consider to create your own video? Videos have been greatly dominated our lives in today’s digital era and people nowadays often prefer watching videos over reading long text. But have you ever wondered what makes a film truly great? How does one scene move us to tears. What is the way to make people “feel”? Having a compelling story is essential but there are A LOT more to consider behind the scenes.

While studying Digital Video at Northeastern University, I clearly remember one of the project in the Video production class was to shoot a short film that tells a story without any sound. That’s when I discovered some key elements that make a video truly powerful in communicating emotion.

 

1. Colors

Color can affect us both emotionally and psychologically. Different colors often represent different meanings. Red, for example often symbolize anger, love, danger or passion, while blue usually stands for calm or sadness. Not only warm and cool color can build different emotion, but also the color combination on screen can create totally different effect. Analogous colors (colors that are neighbors on the color wheel) creates harmonious feeling, however, complementary colors (colors that are opposite) foster a sense of tension and dynamic feeling.

La La Land: Example of complementary color in film(purple vs yellow)

2. Lighting

Light and shadow play a significant role in visual storytelling. Simply adjust the position and angle of the light source can turn a simple scene dramatic. For example, light coming from the front has minimal shadow creates a harmony feeling, while side light such as Rembrandt lighting brings more emotion to the screen. Different directions of light, distances of light, and intensity of light (soft vs hard) all serve different purpose that build different atmosphere to the story.

 

3. Framing

The magic of framing includes shot size, camera angle, and composition.

Imagine shooting a lonely man—what’s the first visual that comes to mind? Perhaps a man sitting alone on a beach, captured from a long distance. Why? The reason is that a wide or long shot emphasizes isolation. By placing the subject small enough in the screen, the camera visually communicates his loneliness.

Common camera angles such as high angle, low angle, bird’s-eye, and over-the-shoulder all create distinct effects on screen. Shooting from a high angle makes a character or object seem small, weak, or vulnerable, whereas shooting at a lower angle can be used to express authority’s power and dominant status. There isn’t a best angle in filmmaking; it all depends on the emotion the director wants to convey and let the audience feel.

Just like what we see in Leonardo da Vinci’s The Last Supper, da Vinci uses leading lines to draw the viewer’s attention to Jesus. The same composition principle applies to videography La La Land: Example of complementary color in film(purple vs yellow) and photography. Filmmakers and photographers can also guide the audience’s eyes to the subject and lead them into the story and the character’s journey.

 

4. Pacing & Cut

Pacing of a film determines the rhythm of the story. It greatly controls the emotional ups and downs of the audience. Slower pacing is often used for moments like self-dialogue or negative emotions such as sadness, depression, or loneliness. In contrast, faster pacing with rapid cuts creates a sense of high energy, excitement, or chaos. A fast pace is effective in action movies or thrillers to heighten the emotional response and stimulate the audience’s adrenaline.
Of course, there are many other factors in creating a great film, but I want to emphasize that storytelling in movies is more than just dialogue. A compelling film is largely shaped by visual techniques. Through colors, lighting, framing, pacing, and more, filmmakers guide viewers into the protagonist’s or antagonist’s emotions without us even noticing. Next time, when you watch a film or creating video of your own, make sure to keep an eye on these elements!