– Matching Communications to the Pace of the Business

Tayla Andre has multiple business interests going simultaneously – radio talk show, real estate, and financial management. And she knows exactly who she is trying to reach – people of color in and around the Boston area. Every day Tayla pushes for new ways to connect her business skills with the needs of the target audience.

As part of that push, Tayla regularly is communicating across various channels. Yet the demands on her time means getting to all the desired communications is a challenge. Tayla turned to students from Husky Communications to help ensure her communications keep pace with her business goals.

Summary

Husky Communications as Force Multiplier. As a one-person operation, Tayla has limited time to communicate as much as she would like. Plus, she knew she could benefit from the ideas of young professionals specializing in strategic communications. Husky Communications took up the charge both to expand communications capacity and offer suggested improvements.

Deliverables

Updating Key Web Pages

Expanding Social Media Presence and Reach

Crafting an Integrated Messaging Framework

Launching an eNewsletter

Results

Quality Ideas, Quality Content. Our student team proved to be just what the client needed in terms of additional resources, fresh perspective, and implementation capabilities. They carried through on Tayla Andre’s vision and suggested new ways to strengthen her communications.