Universal Promise, through its signature Top 10 Wish List, provides underserved communities in South Africa with resources to enable students to pursue academic and career opportunities. Seeking to expand its impact, Universal Promise engaged with Husky Communications to broaden the nonprofit’s communications outreach.

Summary

Justice. Civility. Hope. Founder and chief executive Martha Cummings had two main goals in working with Husky Communications – gain a fresh perspective on existing communications and uncover new ways to tell key groups about UP. The Husky Communications account team wrapped its arms around both goals to deliver key ideas and materials to the organization.

Deliverables

PR Strategic Plan

Brand Guidelines

Social Media: Calendar, Content, Hashtags, Post Mock-ups

Promotional Video

Visuals and Graphics

“I hope my remarks [provide] some inkling of how grateful I am for the presentation, the plan, the fact sheets, the students themselves. It was spectacular, and I am looking forward to using some of the new material in South Africa this coming week when I’m there. “

Martha Cummings

Founder and Executive Director, Universal Promise