Five Ways to Maximize Your Digital Presence
Building and sustaining a digital brand can be tough. At Husky Communications, we recognize that navigating social media can be tedious and overwhelming at times. However, when utilized effectively, social media has the power to take your organization to unforeseen heights. These five steps outline key factors that Husky Communications prioritizes in order to accomplish this goal for the organizations we collaborate with.
1. Create a Content Calendar
Content calendars offer an organized approach for managing different social platforms. Trying to maintain many platforms at once can become confusing, which is why a content calendar is so useful. Content calendars will keep the information across platforms in order so that you never have to worry about posting content on a certain platform when it was meant for another.
Taking a longer term approach, content calendars allow for you to see where your digital presence is headed in the future. Planning out posts and information weeks in advance will enable you to set a clear path for your organization as you move forward. Content calendars are vital for the sustained success of your organization’s digital brand.
2. Use infographics to spread your message easily to the public
Infographics are an excellent way to disseminate information. Infographics are a powerful tool because they make complex, difficult to understand concepts easily digestible. They are eye-catching, fun, and simple to create and share on your social media profiles. A major benefit of infographics is that they encourage viewers and consumers to share them, either on their page, by retweeting, or reposting it to their Instagram stories and Highlights.
The power of good design cannot be understated. Conversion rate optimization, also known as CRO, is often driven by design choices that a non-profit makes, says Joe Hollerup from Power Digital Marketing. Creating high-quality visual content like infographics can attract individuals and educate them on your message.
3.Post short videos to your social media pages
In the past decade, there has been a rise in the use of short-form videos as a form of content. The popularity of the video hosting service TikTok can attest to this. Social media platforms such as Instagram, Facebook, and YouTube have responded by incorporating short video filming, editing, and uploading into their app. Taking advantage of this method of content creation has the potential to spread your message to a wider audience.
One of the biggest strengths of short-form videos is that they can capture an individual’s attention and share information quickly. The never-ending distractions and information on social media make it hard to hold someone’s attention, and average attention spans are lowering. Because of this, sharing information in smaller, bite-sized pieces is necessary to avoid being lost in the crowd. There is also the added benefit of using a short-form video to make individuals curious about your message and goals, and thus enticing them to visit your pages and learn more. The ideal length of a video on Instagram is 26 seconds, 45 seconds for Twitter, and around 1 minute for Facebook, says Clifford Chi on HubSpot.
4. Foster relationships with your target audience
There are a lot of nonprofits out there. Some big, some small, and some that have existed for decades, and have tens of thousands of supporters. One of the biggest and most important questions that any organization will ask is: How can we attract and engage with our target audience? Approaching this question may seem daunting, but there is a rather simple solution: you can foster a relationship with your audience by developing your organization’s personality. According to Brand Master Academy, brand personality can be defined as the characteristics with which your brand is expressed. The goal of creating a personality is to humanize your organization and make it relatable to your target audience.
Your next question is probably, “How do I do this?” You can accomplish this through establishing a good social media presence. Every audience may be different, but we are all alike in one major way: everyone is attracted to things that they feel are relatable. If an individual feels a connection with your content, they are more likely to continue to engage with it. Over time, these engagers become supporters. Posting content that is strictly informative will not be enough, it may cause disengagement with your audience who will perceive you as cold or less interesting. Creating dynamic content that individuals can engage with is a great way to showcase personality. Ultimately, what your personality should look like is dependent on your organization. The important thing is to make sure your audience is aware of it.
5. Be Consistent
While this may seem obvious, maintaining consistency across platforms is very important to your organization’s overall brand. Being unique is important to set yourself apart from your competitors. However, once your brand identity has been established, it is vital to be consistent. Keeping your brand’s tone and message consistent across platforms will help to build your brand’s notoriety and reputation. It is also important to be consistent with your brand so that you do not confuse your followers.
One key aspect here is the use of consistent color schemes across platforms. Once your organization has determined a logo and color scheme that suits them, it is best to stick with these colors and use them across all platforms. Much like the idea behind a consistent tone and message, this will create recognition for your organization when consumers see your color scheme on social media. Simply seeing your organization’s colors will begin to draw a connection to your brand.