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Brainstorming

Becoming a Thought Leader on Social Media: A Profile of Bob Cargill

Being a thought leader means establishing your brand as an expert within your field and setting the stage for other people to come to you first when seeking information. The first time I met Bob Cargill in my class, this was exactly the kind of person I would consider a social media thought leader.

I spoke with Bob, who is a veteran in the marketing and social media marketing field, on his background, how to work in social media…

Brainstorming

Public Relations and the dangers of meme marketing: why it will never be “Morbin’ time”

Social media is synonymous with public relations, and one of the leading currencies of that protean landscape is memes. Memes can buttress a campaign, do the heavy lifting of spreading awareness, but also overwhelm a communication and minimize its impact. If you’ve had your eyes turned toward social media in the last few weeks, you might have noticed the inexplicable emergence of a popular meme centering…

Brainstorming

Zelensky: Public Relations in Wartime

Volodymyr Zelensky is a figure we’ve all come to know quite well. Whether he’s speaking in front of the U.N., or at the Grammys, there is perhaps no more consistent public figure on the global stage. He has been consistently lauded both for the moving power of his oration on the world stage, as well as the confidence he instills in his own people, as they struggle against oppression…

Brainstorming

An Afternoon Chat with Pam Fultz: The PR Guru (Part 2)

Welcome to part 2 of our interview with Pam Fultz. The interview was conducted by Benjamin George, a student in the Master’s program at CPS with a focus on Public Relations… 

Brainstorming

An Afternoon Chat with Pam Fultz: The PR Guru (Part 1)

Northeastern alumni Pam Fultz has worked across the field of public relations from journalism to education to community relations management, from the Midwest to the Southeast. She met with us in February of this year to discuss her career, her education, and the lessons she can teach current students of Public Relations…

Brainstorming

Stephanie Leandri: Paving Her Way through Public Relations

An institution’s alumni are the key to its growth, and Northeastern University proudly boasts alumni all across the world soaring to great heights. Husky Communications always strives to provide a unique experiential learning opportunity to its current and prospective students by bringing in first-hand experiences from esteemed professors and successful alums…

Brainstorming

Digital Marketing Tips for Small Business & Non-Profit Organizations

In recent times, the Coronavirus has made marketing more essential than ever. Much of marketing needs to be online. With the development of digital marketing, this method can help organizations reach audiences and build closer relationships with a lower cost and convenient communication method…

Brainstorming

How to Include Micro-Holidays Into Your Social Media Strategy

National Ice-Cream DayNational Pet Day. International Refugee Day. There’s virtually a “day” to celebrate, recognize or remember almost anything. Don’t believe us? Just take a look at this list of holidays from Insense for 2022. So, you’re contemplating ways to spice up your social media strategy. You’ve observed other businesses use attention-grabbing hashtags such as #NationalSleepDay. You thought “Hm…

Brainstorming

4 Effective Strategies for More Successful Pitching

 

In B2B PR, one important aspect of the job is pitching story ideas to the media in hopes of gaining coverage for a client’s product or service. There are many strategies that need to take place to be successful. From conducting research on current trends

Brainstorming

SEO for Small Businesses: SEO isn’t as Complicated as You Thought

 

I have to admit that when I first heard the term SEO, I was a bit lost on how to start. SEO sounds like a big word that requires a lot of expertise and techniques that no one can do but a seasoned marketer. During my 10+ year career in marketing…

Brainstorming

The Husky Communications Agency Experience

When I first heard that my degree program had a virtual PR firm, I was skeptical. I mistakenly thought work with Husky Communications was purely voluntary and didn’t count for course credit. I also assumed, incorrectly, that when the clients were…

Brainstorming

Five Ways to Maximize Your Digital Presence

Building and sustaining a digital brand can be tough. At Husky Communications, we recognize that navigating social media can be tedious and overwhelming at times. However, when utilized effectively, social media has the power to take your organization to unforeseen heights…

Brainstorming

6 Successful Fundraising Ideas for Non-Profits

 

Creative nonprofit fundraising ideas to jazz up your campaigns, no matter your budget.  “If it ain’t broke, don’t fix it”, has said many the nonprofit professional struggling under budget constraints, time limits, and wearing too many “different hats”…

Marketing Your Non-Profit on Valentine's Day: What's Not to Love?

Getting attention for your non-profit enterprise and the good work you do is a big, never ending task – so why not mix in some love and fun with your marketing  – and get some love back?  Some ideas from Husky Communications…

Brainstorming

5 Free Social Media Marketing Plan Templates

Are you hoping to create a social media plan for your company but don’t know where to start? We have found five free customizable templates that make it easy for you to get started on your first social media post. When distributing marketing media…

8 Ways Nonprofits Can Refresh Their Next Sponsorship Letter

Are you feeling dread or anxiety about writing your next sponsorship letter?  Here are some quick tips on how to find the right sponsors and fundraise successfully.  Whether you’re just starting with an idea for your nonprofit or you want…

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