Intercultural Communication Is Booming And It Is Here To Stay

Have you caught the travel bug and desire to travel to new places, whether it is through studying abroad or just traveling in general?  If you’re on the fence and want to know why you should take the leap and just do it, I have it for you –the importance of intercultural communication.  In today’s society, the importance of intercultural communication in the workplace is rising because everyone is interconnected to others around the world.  The world is full of different cultures and customs.

Princess Diana’s 1993 Bombshell Interview

Press interviews can do so much when it comes to changing your image to the public. However, if conducted ineffectively, things can either stay the same or change for the worse. To this day there is one interview that shows that if an interview is strategized accordingly, not only people will remember you over time, but can also learn from it. 

Balenciaga and a PR Crisis Everyone Might Have Seen Coming

Balenciaga is no stranger to scandal and the latest campaign could have cost them everything. Andrea Taylor provides some insight into how their PR crisis could have been pivoted in a different direction.

3 Ways PR Plays a Role in Banking: A Branch Supervisor’s View

In the banking industry, PR plays a huge role.  Some people may think that banking is all about numbers, but communication is one of the most essential components of this industry.  As a Branch Supervisor, Colleen Rockwell has seen how PR contributes to the day-to-day success of a bank and shares her insights.

THE RISE TO FAME OF HARRY AND MEGHAN

Prince Harry, and Meghan Markle. Two names that have the world upside down and sideways. The pair have found a new path to the public world, and this time it has been going the right ways. Valeria Ravachi dives into the past, present and future of this famous pair and reflects on their new path in the public eye.

What Happens when Traditional Chinese Thoughts and Christian Culture Get Together

In this blog post, Yueying Zhou, a first-year student from Zhuhai China, talks about her involvement in the Northeastern University Chinese Christian Fellowship. 

A Student Reflection on the Northeastern Husky Experience

Huskies is the word that stands for Northeastern University community members. As one of the most famous campuses in Boston, it is a fantastic experience to become a Husky. I am lucky to be a part of the community, and I am glad to have a chance to share my Husky experience here!

Four steps to promote event for new brands explained

The steps we followed in 6 month to build the social brand and attract three times the expected attendant e, both in-person and virtual, at the symposium for our client at Husky communication. 

• Know your client, their story, and their objectives 
• Tell the story through on-brand infographics 
• Utilize pay per click (PPC) on social media (LinkedIn for this project)
• Monitor your online registration (Eventbrite in this case) and emails throughout the campaign 

Becoming a Thought Leader on Social Media: A Profile of Bob Cargill

Getting into Bob’s presence as a thought leader, he has been invested with social media since the emergence of these online communication channels about 20 years ago. He self-published his social media blog in 2004 to appeal to the writer in him and share his experience in the field

Why Meme Marketing is not the future: ‘There might never be Morbin Time’

Social media is synonymous with public relations, and one of the leading currencies of that protean landscape is memes. We studied the Morbius- a meme phenomenon and found that online hype barely converts to actual revenue.

Zelensky: Public Relations in Wartime

Volodymyr Zelensky is a figure we’ve all come to know quite well. Whether he’s speaking in front of the U.N., or at the Grammys, there is perhaps no more consistent public figure on the global stage. He has been consistently lauded both for the moving power of his oration on the world stage, as well as the confidence he instills in his own people, as they struggle against oppression…

An Afternoon Chat with Pam Fultz: The PR Guru (Part 2)

Welcome to part 2 of our interview with Pam Fultz. The interview was conducted by Benjamin George, a student in the Master’s program at CPS with a focus on Public Relations… 

An Afternoon Chat with Pam Fultz: The PR Guru (Part 1)

Northeastern alumni Pam Fultz has worked across the field of public relations from journalism to education to community relations management, from the Midwest to the Southeast. She met with us in February of this year to discuss her career, her education, and the lessons she can teach current students of Public Relations…