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Sometimes I write About Writing
When I joined the Husky Communications digital agency last fall, our client was a faculty-led initiative, the Northeastern Lab for Inclusive Entrepreneurship, which had just received funding from the university’s Office of Diversity, Equity, and Inclusion (ODEI) to...
Being a thought leader means establishing your brand as an expert within your field and setting the stage for other people to come to you first when seeking information. The first time I met Bob Cargill in my class, this was exactly the kind of person I would consider...
Social media is synonymous with public relations, and one of the leading currencies of that protean landscape is memes. Memes can buttress a campaign, do the heavy lifting of spreading awareness, but also overwhelm a communication and minimize its impact. If you’ve...